Because we love them! 

GLOSSY SKIN & COAT

Omega 3 and 6 fatty acids combined with the correct levels of skin supportive vitamins will see that your dog’s skin is sleek and healthy, and it’s coat shiny and alive.

STRONG IMMUNE SYSTEM

The addition of enhanced natural antioxidants is beneficial to the immune system. No additions are needed.

HEALTHY TEETH & GUMS

While the minerals maintain the integrity of the tooth, the kibble size and texture helps massage and clean the gums while your dog is eating.

HIGH DIGESTIBILITY & TOP MUSCLE DEVELOPMENT

Top notch quality animal proteins are the main protein source. Amino acid enrichments complement the profile and ensure that your dog receives the correct proportions of nutrients.

BONE & JOINT HEALTH

The supplemented levels of vitamins and minerals complement the integrity of the bones and joints. The fatty acids also help support cartilage together with other important added nutrients.

QUALITY INGREDIENTS

All ingredients are certified on delivery and are routinely tested for any possible health threats. We choose ingredients only from the most reputable suppliers.

Ideal is scientifically formulated to supply your dog with all the nutrients that it requires to promote bone strength, muscle tone, coat condition and general vitality and quality of life.

Ideal contains carefully selected, cooked ingredients that result in high digestibility and palpability.

Ideal is free of artificial colourant and flavouring.

Reviews

" I really just want to say thank you for such an amazing cat food, we buy 100kg a month and can honestly say that if not was for your brand and how cost effective it is, I would not be able to support my +/- 30 ferals. All the cats in my care at the house and the wild kits, are healthy, their coats look amazing and vet visits is almost non existent, except for dental, spays and vaccines. So thank you from myself and my furry ferals."

- Hayley Dreyer

Testimonials

"Great food for the dogs keeps them full they don't eat a lot because the nutrition in the food makes them full. Will recommend it to anybody"

- Stephen Venter

"I recently got a Great Dane puppy and he was not happy with the food that I initially fed him. A friend of mine told me to buy Ideal. Very glad that I did, Brutus is crazy about it! His "leavings" are also much easier to clean."

 - Eugene Viljoen

"We recently changed to Ideal cat food and our cats love it. Keeps them full until their next meal. Highly recommend this product."

- Elke Herbst

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